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Home » Newsletters or Email or News Feeds – Which is Better?

Newsletters or Email or News Feeds – Which is Better?

News Feeds

Numerous businesses regularly send out newsletters through post to keep their subscribers informed of their latest developments or other industry news for the goal of maintaining an existing customer base whom they can advertise other items or products. With the widespread usage of internet for dissemination of information and the RSS news feeds becoming an effective online tool for communication One must ask whether businesses would be better served by creating news feeds instead of newsletters.

There are obvious advantages that make news feeds more appealing over newsletters. No cost or design issues or delays in printing and printing expenses and no postage charges and no mailing lists. But are they better than newsletters in communicating the message? If yes, then can anyone who has no idea of news feeds and computers that are limited to emailing and surfing the internet , actually make news feeds by themselves?

While ignoring the obvious advantages of news feeds mentioned above, a crucial question to be asked when assessing the efficacy of a newsletter versus the feeds is the question of whether the content is sensitive to time. If the company publishes information on subjects like the real estate market, stock market investment or weather, new goods and services, competitor analysis or product catalogs, prices and price estimates (and it is possible to include more items to this list) The effectiveness of the newsletter is drastically diminished because the time in between “event” and the delivery of the details about the event grows. When a publication is distributed each three months the information is 6 weeks outdated! This isn’t just because the newsletter is too late to be relevant for the recipient however, the recipients will realize that the message is not relevant to their needs and shut out. It’s likely that it’s viewed as spam and simply thrown away without even opening. Why should I be concerned about investing in a business if when I get this advice, it’s for me to act? (At the post office I work at, there’s a recycling bin is located in the lobby, so you can dispose of the junk mail you receive without returning it to the office.)

In recognition of this issue companies have relied on more and more the broadcasting of emails to a subscriber list. You’ve heard the call-to-action -“Sign up for our list of email subscribers “Sign up for our email list“. Many people think this can be seen as an offer to be a recipient of emails from spammers. However, even if one is reluctant to send their email address to these listservs, the spam filters often reject the email. And even if the message does pass through (and we’re all aware of how effective spammers are) it is the message that comes from legitimate businesses typically disappears in the midst of all that spam. What is the point whether the company has avoided the distribution, development, and delaying issues related to newsletters using emails, if at the final analysis, the message doesn’t get to the right ears.

News feeds are a great way to overcome the weaknesses of newsletters as well as broadcasts via email. With news feeds there is no printed or sent via email or mailed, and the news feed is immediately available on the internet. People who subscribe can choose to receive the news feed and not have it “pushed” at them, therefore there is no risk of being a victim of spamming by newsfeeds. The people who are interested in the content can access the information at any time they wish and may receive alerts as well as “signals” whenever new information is released. For instance, if you wanted to listen in on the latest investment advice offered by an advisor who has news feeds and you want to join that feed without giving your email address away and every time new information is released it could send you signals and then act upon the information in real time. Consider … practically within moments after the advice was published, you are able to take action and read the new information.

If your goal is to spam people – that is sending unsolicited messages to people in the hope of profiting – then news feeds aren’t suitable for you. Your customers will never be interested in news sources which don’t appeal to them! Spammers have to rely on email and mass mailers in the hope that recipients stumble across the message and be enticed into believing an appealing message.

What about the matter regarding publishing newsfeeds? Are they easy to do, or do you require special computer expertise? Do you have to hire or pay someone to manage your feeds for you?

The positive side is the fact that RSS news feeds are extremely simple to publish if you choose the correct publication tool. Numerous tools are “out there” (some much easier to use than other!) to publish news feeds; Some are online services like Enfeedia or Enfeedia, and some are applications that you download. Some are free, while others aren’t. For the best user experience, pick the news feed publishing software that you are able to use by filling out an easy form, to ensure that you don’t need to be a technical expert to make use of the advantages of news feeds. it could be as easy as sending an email.

What can you share with people about your news feed? 

In any communication you make (your business cards or your website, the articles you write or write, etc. ) Include your feed’s URL. It’s like an address for a website, but it displays the news feed in modern browsers. (Older version browsers don’t support news feeds.) It’s common to place an industry-standard RSS “button” on your website which, when clicked, shows your feed’s news feed, and also provides the feed’s address to subscribe (see the details on how to subscribe to feeds from news sources below).

To make your news feed more effective in promoting your news feed, you should choose the feed publishing platform that allows you to show your news articles right on your site and blend in with the layout of your site as well as allowing visitors to join the news feed. The display of news on your website along with regular publication of news items is a great way to provide fresh information to your site that will improve the ranking of your website in search engine results positioning (SERP).

If you select Enfeedia for hosting your feeds, then you can simply share with other people your “account name”, and they’ll be able view and access all your feeds on Enfeedia. This is as easy as saying “See my news feeds at Enfeedia, my account name is _____”.

What is it to sign up to news feeds? 

It depends on the service you choose for subscription, but generally it is when you provide the address of the news feeds that interest you and then the service will keep an updated list of feeds for you to ensure that you can read your feeds any time you like … with the most recent news displayed. By creating the help of a MyYahoo personal account you can sign-up to receive notifications when new things are added to news feeds you have subscribed, and even on your cellphone if you’d like.

With modern browsers, it is possible to bookmark news feeds just as you would bookmark a web page and get notifications about new items become available in news feeds you have saved. In Apple’s “Leopard” operating system, Apple integrates news feeds into its Mail application which brings news feeds into popular online communications. These moves by Apple and others that are likely to follow, will increase the popularity of news feeds similar to the rapid growth of websites in the 1990s.

Therefore, put aside your cumbersome desktop publishing software, and refuse to send spam messages and be a more effective professional communicator. You will gain credibility and respect of an authority making use of RSS News Feeds.

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