We all are Ice Pops lover! Aren’t we? Although, we never thought of creating a brand out of it but the Skippi Ice Pops Founder has done it.
The Founders of Skippi Ravi and Anuja Kabra has made the brand out of nostalgia and also taken it to the heights of success which is still growing.
Turning a simple chuski into a big business opportunity by finding the right gaps in the market made their monthly sales ballooning from 5 lakhs to 2 crores after appearing in Shark Tank India.
In this article, we will discuss the success story of Skippi Ice Pops Founder, Net Worth, their journey and everything about creating a successful business. So Let’s start!
Skippi Ice Pops Key Details
Company Name – Skippi Ice Pops
Industry – FMCG
Finding year – 2020
Skippi Ice Pops Net Worth – Estimated to be more than 3 Crores
Skippi Ice Pops Founder – Ravi and Anuja Kabra
Headquarters – Hyderabad, India
Number of locations – Available in Over 500 outlets in Hyderabad and 10000+ outlets – PAN India
Company Revenue – Approx. Rs. 2 Cr
Company Website – https://skippi.in/
Skippi Ice Pops Founder | Success Story
How Skippi Ice Pops Started?
The Skippi Ice Pops was founded by Ravi and Anuja Kabra – Hyderabad based duo in 2020. The company was not profitable in the beginning because of the pandemic and the couple had to face a loss of 11 Lakhs.
They had invested 55 lakhs in the business and came to point where they had to discontinue the operations even before the ice pops could get a hold of the market.
Even after all this, the reason of them getting a great deal on Shark Tank was the nostalgia factor along with the no competition zone of Skippi Ice Pops in India. Their manufacturing patent also added a point in this deal.
Ravi and Anuja Kabra have more than a decade of experience in FMCG sector (Both India and Australia). Ravi Kabra has done his Diploma in Business Management and Anuja has a MBA Degree in Human Resources.
After they decided to start their business, the Skippi Ice Pops Founder returned to India with an idea of creating a market for Ice Pops.
Anuja Kabra said in an interview, “One time, while my sister was travelling from Australia to India, she packed ice popsicles to bring them back with her. That’s when we realized the gap in the market and the high nostalgia value the product carries. After rigorous research, we found that parents need a trustworthy brand, considering ice popsicles are categorized into treats. As parents of two children, we decided to launch Skippi without artificial flavors in March 2020,”.
Initially, the manufacturing unit was set with the flavors including mango, cola, orange, lemon and raspberry with natural colors and no artificial preservatives.
After this they had a challenge of refrigeration, hence, they came up with an idea of selling the ice pops in liquid form which not only solved their problem but also increased the limit of their market size.
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Although, the production unit was shut down for an year due to the pandemic, the amazing entrepreneurs did not give up and launched the brand again in 2021. Their wait and patience had paid them off this time and the 1st unit was sold out within 3 weeks. They targeted both traditional market and online marketplaces like Amazon and Flipkart.
Skippi Ice Pops Shark Tank India
Skippi Ice Pops founder went through 5 rounds where they had 66, 000 other candidates for application. The process involved a telephonic interview round followed by documentation, an video-pitch and audition.
However, after all these rounds of qualification, Ravi and Anuja were able to impress the investors and crack a great deal out of the show.
Skippi Ice pops were the first startup on Shark Tank India to on-board all the sharks as investors and received “All Sharks Deal” of Rs. 1 Crore for 15% equity.
Later Piyush Bansal, Founder of Lenskart also bumped up the total investment to 1.2 Crores after the Shark Tank Episode, as he was very impressed with the Business model and the Skippi Ice Pops founders.
Skippi Ice Pops Franchise
Lets have a look at their Franchise Model and when can you get the return after investing in Skippi Ice Pops:
Model of Franchise – Distribution, Solo/Master and Super
Deposit Fee – Rs. 25000 to Rs. 1 lacs
Location – PAN India
Free stock worth – Rs. 25k to 1lacs
Agreement Period – 1 year
Profit – 30 to 35% for Franchise
ROI – 12 to 18 months
Total Initial Investment – Rs. 2.75 lacs to 26 lacs(Including GST)
Skippi Ice Pops Net Worth
Skippi Ice pops founders faced many difficulties in raising their brand. However, they did not have to look back or regret for the loss and problems they had to face.
The brand insured to make them a success after insuring to meet all the matrices related to taste, quality, health factors, pricing and delivery requirements.
After receiving funding, in the first season of Shark Tank India worth 1 Crore for 15% equity from all the five sharks, the brand skyrocketed and the sales boosted from 5 lakhs per month to 2 crores per month. This made it a great success and its continuing to grow still.
The Skippi Ice Pops Net worth is estimated to be more than 3 Crores and the Ice Popsicle business will soon make its name in the unicorn list.
Ashneer Grover Meets Ravi Kabra – Skippi Ice Pops Founder
Ashneer Grover met the Skippi Ice pops founder, Ravi Kabra to further promote his brand Skippi Ice pops as he was one of the investor in the brand and was very impressed with the fact that the brand grew 40 times more.
He shared a photo in Instagram after the meet and the caption said, “Great to catch up with Skippi Ice Pops founder Ravi Kabra after Shark Tank. Skippi is a great product and probably the biggest success story from Shark Tank India Season 1 with 40X growth in sales.”
Ravi Kabra also shared a post on Instagram stating, “Ashneer Grover, it was a pleasure meeting you today. You always speak what’s on your mind and I truly appreciate that. You challenge our ideas and help us grow and create a better business. We are honored to have you on board as an investor in Skippi Ice Pops. I thank you for mentoring me on this journey.”
Skippi Ice Pops Growth After Shark Tank
The brand resumed its production in June, 2022 and the demand was so high that it was difficult to meet them all. Additionally, the couple targeted the ecommerce platforms such as Amazon and Flipkart.
Apart from this they also collaborated with Swiggy and Zomato for the uninterrupted supply of Skippi Ice Pops. presently they are growing at 40x as compared to previous sale.
Shark Tank India has changed their lives forever and many buying agencies are waiting to tie up with them.
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FAQs
Q1. What is the Skippi Ice Pops Revenue?
Ans: Skippi Ice Pops revenue skyrocketed after getting investment from Shark tank India. The monthly sales boomed from Rs. 5 Lakh to 2 crores.
Q2. What is the name of Skippi Ice pops founder?
Ans. Skippi Ice Pops founders are Ravi and Anuja Kabra.
Q3. Who invented Ice Pops?
Ans. Frank Epperson was the very first person to create Ice Pops in 1905 when he was only 11 years old.
Q4. Who is the owner of Skippi Ice Pops?
Ravi and Anuja Kabra are the owner and Skippi Ice pops Founder who recognized the gap in the market and finally created this very old chuski in more tasteful and flavorful forms in 2020.
Q5. What is the net worth of Skippi popsicle?
Ans. The Skippi Ice Pops Net worth is estimated to be more than 3 Crores and the way Ice Popsicle business is growing, it will soon make its name in the unicorn list.
Q6. What is the real name of ice pops?
Ans. Ice Pops are widely known as chuski and Pepsi Ice in India, Freezie in Canada, Icee in United States, Ice pole and Ice Pop in UK, Icy Pole in Australia and Ice Candy in Philippines.
Q7. What is the biggest ice pop in the world?
Ans. The biggest Ice pop known as Rocket Ice Lolly was made by Jan Van Den Burg at Iglo-Ola Productie B.V., Hellendoorn, Netherlands in 1997.
Q8. Are ice pops healthy?
Ans. Ice pops contains 30-50 calories with no vitamin and minerals, which brings its nutritional value to low. Hence, it cannot be considered as healthy.
Q9. What is the USP for Skippi Ice Pops?
Ans. The Unique Selling Point (USP) of Skippi Ice Pops is its ability to be stored at room temperature which has broadly cut down the expensive cold storage needs in its Supply Chain.
Q10. How much does Skippi Ice pops and Distributorship cost?
Ans. Skippi Ice Pops Distributorship is offered at 3 lakhs – 5 Lakhs approx. It offers other programs at 5-10 Lakhs.
