BS mass communication generally features core courses on topics such as mass communication theory and history, mass media writing, editing and publishing for mass audiences, and media law and ethics, as well as electives in specific areas of mass communication, such as writing and research.
What is BS in Mass Communication?
Bachelor of Science in Mass Communication is designed for students who want to obtain a background in general communication skills while concentrating in any one of the areas. These concentrations prepare students either for a variety of positions in media-related professions or for further advanced study.
Mass communication is a process in which a person, group of people or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations.
You can think of a large group of anonymous and heterogeneous people as either the general public or a segment of the general public. Channels of communication include broadcast television, radio, social media, and print.
The sender of the message is usually a professional communicator that often represents an organization. Mass communication is an expensive process. Unlike interpersonal communication, feedback for mass communication is usually slow and indirect.
It is usually understood as relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers.
Study of Mass Communication:
The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the people receiving the information. A degree in Mass Communication is an interdisciplinary course of study and opens up doors to a spectrum of careers, from advertising and broadcasting to public relations, journalism, and publishing.
As a BS Mass Communication major, you’ll examine how media works and affects our society. You’ll analyze different forms of media, study the impact media has on our culture, and learn about media history and laws. You will also have a chance to test the waters by creating media projects of your own in certain classes.
The study of mass communication is centered around how messages persuade and affect the behavior and opinion of the person or people receiving the content. The Mass Communication program will help you develop research methods and analysis skills that can be applied to a number of different fields, including law, academia, and the professional sector. Our alumni are leaders and innovators in their fields.
Mass communication involves communication with a mass audience and hence the name communication. Group communication has now been extended by the tools of mass communication: books, the press, the cinema, television, radio, video, and the internet. Mass communication is generally identified with these modern mass media, but it must be noted that these media are processes and must not be mistaken for the phenomenon of communication itself.
To understand mass communication one must first be aware of some of the key factors that distinguish it from other forms of communication. First, is the dependence on a media channel to convey a message to a large audience. Second, the audience tends to be distant, and diverse and varies in size depending on the medium and message.
Third, mass communication is most often profit-driven, and feedback is limited. Fourth, because of the impersonal nature of mass communication, participants are not equally present during the process. Read more here!